Building an e-commerce cosmetic store is an extreme challenge where the most critical job is product development. You need to manufacture, design, and market your products. After all the adventure, the eCommerce store generates leads with a proven SEO strategy and PPC campaigns successfully into sales.
An online store requires time, money, and energy to fulfill all the tasks. What if we tell you there is an easy and more profitable way to save time creating new products and maintaining the supply. You can outsource the products from a white label or private label cosmetics supplier and sells them under your branding.
Have you ever heard of white labeling and private labeling? If not, then this article will be helpful. It also focuses on how to get the lowdown on white label cosmetics, including how to find, start, and profit from your line of beauty products. So, you can skyrocket your white label dropshipping journey.
White Label Vs Private Label Manufacturers
If you have not decided and are struggling to choose sourcing from a cosmetic supplier, then we help you with choosing white label Vs private label manufacturers. Which one is better!
What is White Label Product?
A white label product is a generic product made by a company. Multiple retailers buy and sell these products under their branding, name, and Logo. These are also referred to as ‘store products.’
Example: Sarati, a 3rd party company manufacturing cosmetics for skin and personal care. Here, you can order unbranded generic products. You can also find other white-label suppliers, but Sarati is the best!
Understanding White labeling
White labels help you save time, money, energy, and expertise in making a cosmetic product. A single company does not have to manufacture, market, and sell the products.
A manufacturer will formulate products. A branding company will do the packaging. You can also request a white label manufacturer to order an item with your branding. Finally, a retailer or marketer will sell the body factory skincare products to customers.
Note: White labels do not offer custom formulations. But Sarati does provide custom formulation as it is both white label and private label.
Is White labeling legal?
Yes, white labeling is legal. It permits a company to sell a product or service by rebranding under its name and Logo. Many wholesalers make their eCommerce business by dropshipping white label products to customers.
But they do have to follow some safety protocols regarding cosmetic products by FDA. You can also earn a steady income of six figures by contacting Sarati for cosmetic products by reaping the private labeling rewards.
What is a private labeling product?
A private label product is made specifically for a particular retailer by a manufacturer. Manufacturers brand the product according to the retailer’s specifications. (It is not a generic product, but a custom formulation one.) Like foot care products, skin care products, and hair care products. etc
Example: Other private labels are Kirkland Signature, Pinzon, Stone & Beam, and Presto. Your store can be the next big brand. Choose Sarati for your private label skincare products.
Sarati private label manufacturer is for skin and personal care. You can ask for desired packaging/branding, and Sarati will take care of it. You can ask other suppliers, but Only Sarati provides a lowdown on white label cosmetics.
Understanding Private Labeling
In private labeling, the retailer can request the manufacturer for branding. Moreover, the supplier formulates the products as per retailers’ needs. In this way, the manufacturer earns the first profit, and the private label cosmetics store can sell it online directly to customers. Even you can order the products in bulk from Sarati private label.
Key Take-Aways: White Labeling Vs Private Labeling
The difference between White Labeling Vs Private Labeling is as follows:
| WHITE LABELING | PRIVATE LABELING |
|---|---|
| The products are generic. | The products are custom formulations. |
| They are provided to multiple retailers/vendors. | They are provided to specific retailers. |
| The manufacturer does not provide branding. (Store name and Logo) | The manufacturer provides the branding requested by the client. (Store name and Logo) |
Common features of White Labeling Vs Private Labeling
Many small business owners think that starting an online business will cost a lot, take time, and involve a lot of legal paperwork.
But white and private labeling allow for greater flexibility in marketing and branding while reducing costs. You can use proven concepts for success rather than guessing which products are suitable. Then hire a labeling manufacturer to ease your eCommerce store.
